Showcasing Demna Gvasalia’s AW21 collection by guiding players through the world of 2031, the new Balenciaga’s futuristic video game titled Afterworld: The Age of Tomorrow is available to play now.
The game allows players to tour Demna Gvasalia’s AW21 collection, along with “the projected future in which it is intended to be worn” (think: drones flying through the sky, ads everywhere, and an optimistic focus on sustainability).
From a store in which they can take in pieces from the collection and onto a busy city street, the players are guided a path leading a dark forest full of ravers and finally up to a mountaintop, where they can complete challenges for a mysterious surprise, in the meantime bumping into many other avatars wearing the collection.
View a preview of the AW21 looks in the gallery below, and play Afterworld: The Age of Tomorrow for yourself here.