The art world’s fascination with NFTs and crypto art has reached a new record setting high, as Mike Winkelmann aka Beeple’s online sale, announced two weeks ago by Christie’s, of his artwork The First 5,000 Days, managed to hit the $69.3 million price tag.

The First 5,000 Days is comprised of 5,000 images that the artist made over a 13-year period. According to Christie’s, the sale drew an unexpected frequency of bidding that elevated the price of Beeple’s NFT to the millions mark, despite the price of work starting at just $100 with no pre-sale estimates (considering it’s a new form of art with various implications).

“Artists have been using hardware and software to create artwork and distribute it on the internet for the last 20+ years but there was never a real way to truly own and collect it. With NFT’s that has now changed. I believe we are witnessing the beginning of the next chapter in art history, digital art. This is work that has just as much craft, message, nuance and intent as anything made on a physical canvas and I am beyond honored and humbled to represent the digital art community in this historic moment,” said Beeple in a statement.

Bloomberg reports that the buyer of the artwork is Justin Sun, founder of cryptocurrency platform Tron. According to the auction house, 55 percent of the bidders were based stateside, 27 percent in Europe and 18 percent in Asia, with 64 percent of those participants in the Millennial and Gen Z age groups.

Head to Christie’s website to learn more about the sale. We’ll be covering more NFT-related news on somewhere, so stay tuned.