Afterworld: The Age of Tomorrow, a video game announced by Balenciaga, is a continuation of the label’s attempt to explore the limits of dystopia, offering a fully interactive look at Demna Gvasalia’s latest AW21 collection.

Set in the not-too-distant future of 2031, the game promises to give “an in-depth look at the new collection and the projected future in which it is intended to be worn”. With the theme of ‘human destiny’, a hero avatar will take players through various zones, where they’ll be met with tasks and interactions. Whether or not an in-game Demna will appear is yet to be confirmed.

The luxury fashion label is not the first to step into the gaming world, following Burberry, Gucci, and Collina Strada.

Posted by:Staff