Shot by photographer Brad Elterman, Gucci’s new LOVE LOVE LOVE fanzine highlights a collection of Valentine’s Day-ready bags, jewelry and makeup, all Gucci-fied with thematic branding.

Key to the collection, however, is a new shoulder bag, realized in the house’s signature monogrammed canvas and finished with a heart emblazoned with an unmistakable “GUCCI.” Jewelry also sports red hearts aplenty: necklaces, earrings, pendants and rings all boast the lovey-dovey detailing.

Take a look at the pictures below and visit Gucci’s site to get up close with the special zine and expect the new collection to hit its stores in the coming days.