In partnership with the Museum of Contemporary Art Chicago, Joshua Vides continues to establish his place in the fine art world by creating an expansive collaboration with the art institution, kicking things off with a mind-boggling mural installation entitled Forever Hallway that plays with the concepts of dimension and space.
The site-specific work has been completed and installed in the museum’s hallway that leads to the MCA store, where a new exclusive Joshua Vides x MCA apparel collection awaits. The JV x MCA Essentials collection features graphic tees and hoodies alongside accessories such as beanies, caps, tote bags, and water bottles. The exclusive merchandise will be available in-store and online on MCA Chicago’s website starting October 2. The Forever Hallway installation will also be on display at the MCA Store starting October 2 through spring 2021.
“When it came to conceptualizing [this collection], I was thinking of myself as a kid and going to a museum for the first time and what I either brought with me or walked away with,” said the artist. “I wanted to create items that were accessible to kids coming to the museum for the first time – items that could inspire them and create excitement, but that was also true to the museum gift store and my background in streetwear.”