Recently, a new store located on Paris’ Avenue Montaigne has opened, and it is Maison Margiela’s fourth Paris store that features striking design as well as a comprehensive collection of runway items and ready-to-wear pieces and accessories.
The new French fashion house’s store was developed by Dutch firm Studio Anne Holtrop and tries to channel Margiela’s creative director, John Galliano’s design language. Spanning two floors, the store features a complete selection of co-ed collections, ready-to-wear, footwear and plenty of accessories.
Skewed columns, warped walls and bent tables grant a sense of detachment from the traditional boutique layout, all hand-cast or sourced to appear in the shape of deconstructed furniture, organized so as to brusquely break up each section in the shop. Margiela’s signature shade of optical white informs the majority of the space, but the fitting rooms are rendered in a nearly-black dark green, an ode to lacquered Japanese cabinets.