Netflix has just invested ₩770 billion KRW (approximately $701,738,422 USD) to fund its upcoming Korean content, building on the recent popularity of its Korean entertainment lineup.

Netflix has already established its Korean Entertainment content creation studio and edged its way into South Korea’s media industry with 3.62 million current subscribers. The global appeal of K-content seen as of late has made Netflix focus even more on creating more original Korean content.

Starting with the success of its ₩60 billion (approximately $54,606,514) investment in Bong Joon Ho’s 2017 film Okja, Netflix has gone on to produce 70 films and shows with South Korean production companies. Streamed to 190 countries worldwide, some standouts include Sweet Home, Kingdom, Crash Landing on You, Itaewon Class and Start-Up.