Not long after Universal Music Group‘s newest record label, 0207 Def Jam launched in the U.K., Stormzy becomes the new label’s first major signing and joins co-head Alec Boateng (with who he extensively worked in Atlantic U.K.), co-president Alex Boateng, and marketing director Jacqueline Eyewe.

The rapper’s decision to sign with 0207 Def Jam comes after almost three years spent with Atlantic Records, where he released his sophomore studio album Heavy Is The Head in December 2019. Nonetheless, Stormzy has had an incredible run as both an independent and signed artist, having received three BRIT Awards (British Male Solo Artist in 2017 and 2020, then British Album of the Year in 2018 for Gang Signs & Prayers), two BET Awards, and having been nominated for the Mercury Prize.