Initially premiered as part of its Fall/Winter 2020 collection earlier this year, Y/Project has just unveiled a new collaboration with Canada Goose. The asymmetric theme was used on a number of stand-out pieces in a six-piece collection.
The highlights from the collection are certainly the parks, which were designed with asymmetric fastenings, twisted proportions, and layered hoods. Elsewhere, Y/Project has incorporated sweaters and reversible beanies into the collaborative collection. The pieces are finished with co-branding details, including a Y/Project patch to sit alongside Canada Goose’s signature logo.
For the campaign, the Parisian label has enlisted photographer Arnaud Lajeunie and stylist Robbie Spencer, to shoot and style the collection outdoors. The full collaboration will then release on October 29 at select retailers around the world.
Y/Project Creative Director Glenn Martens said that the collaboration “confirms everything this collaboration stands for: each picture reflects a legendary tale. A story we love. By shooting our jackets on universally known figures, (albeit abstractly) all grounded in our common childhood memories, we celebrate the legend which is Canada Goose. We confirm the timeless place it has in this industry. The campaign has been shot at night, as if we suddenly caught the wolf, wearing his Canada Goose jacket, on his way to grandma’s house, all excited to meet the Little Red Riding Hood.”