Taking to Instagram, fashion brand Vetements revealed an unexpected collaboration with Evian, the mineral water company.
Virgil Abloh as head of “Sustainable Innovation Design” initiatives is continuing to build the water company’s relationship with fashion. The image posted on Instagram reveals recycled plastic bottles marked with Vetements’ signature logo and anarchy motif. The caption also urges its followers to head to circular.evian.eco to learn more about plastic recycling.
