Something which has never happened before, proves just how much the fashion and other industries, as well as its consumers, are into digital.

A digital-only Gucci bag has recently sold online for more than the real thing. It’s a digital rendition of the Gucci Dionysus bag which sold for 350,000 Robux (roughly $4,115) on Club Penguin-adjacent gaming site Roblox. IRL versions of the bag typically retail for $3,400.

The digital-only bag was released exclusively as part of Gucci’s two-week event with Roblox and was available for a one hour window on May 17 and May 18. Despite its original price of 475 Robux (roughly $5.50), the limited-edition nature of the bag meant that it wasn’t long until scalpers began reselling the item at extortionate rates.

“Remember: this Roblox purse is not an NFT and thus has no value/use/transferability outside the Roblox world-yet it’s worth more than the physical one. Watch this space,” Reddit founder Alexis Ohanian tweeted, reminding everyone that the bag is only available for use on Roblox, meaning it can’t be accessed or sold elsewhere.