YouTube has just announced that ads will be popping up even more than today as we move into 2021, taking immediate effect in the U.S., followed by other regions next year.

After having revised its terms of service to allow ads to appear on video channels that are not part of the YouTube Partner Program, ads will now be automatically added to all videos regardless of whether creators decide to be a part of the program. Previously, only creators with more than 1,000 subscribers were able to join the program that allows the owner of a channel to generate revenue by attaching ads to his/her video content, and any videos from creators who dipped below that threshold did not have ads.

Sources suggest that this move is a strategy aimed to draw in more users on YouTube, increase ad revenue, and encourage users to subscribe to YouTube’s monthly subscription service YouTube Premium.